Drones and real estate
The market for real estate photography has been evolving to meet the demands of prospective tenants and buyers. Today’s real estate buyers are more aware of what they want, not only detailed imagery of the property but of its surroundings. Modern technology has increased accessibility - which means every inch can be captured in high detail!
A bird's eye view provides prospective buyers the opportunity to take in their surroundings and envision themselves living there. Aerial views are important because they allow people to see all aspects of what will be included with moving into an area, including the size of the property as well as any amenities like pools or outdoor space accessible from inside your home.
As a high-end homeowner, you want to make sure that your property is presented with its maximum potential so it can attract more demand from buyers.
Forgoing professional real estate photography is a big mistake, as highlighted in my previous blog post. Aerial visuals are already becoming the standard when it comes to advertising homes - especially those worth $1 million or more (and sometimes even less).
According to 'A Study Of Drones in Real Estate'
· 83% of home sellers prefer an agent who uses drones
· High volume agents use aerials 3.5x more often than low volume agents
· Large properties and high dollar homes use aerials more often
For commercial real estate, drone visuals can answer numerous questions. Who’s your competition? Who is the anchor tenant, meaning; the largest or most prominent locations in a retail location? Is there parking nearby or will they have to park on-site? How accessible is your property and what are connecting roadways? What other valuable infrastructure is around?
You may not know it, but if you own a property with many buildings and facilities inside- Aerial video can be an excellent way for potential customers or clients to get their sense of what the place looks like and the scope of how big a place is. This is because drones provide immersive perspectives that would otherwise be impossible on foot. Just because you are inside, it does not mean a drone cannot be used, get creative!
So who can fly a drone? Can a real estate agent fly a drone themselves? Yes, and no. To be able to fly drones you need to follow FAA regulations and become a certified pilot, and as we discussed in my previous blog post if you are a serious real estate agent you should be focusing on selling, and showing houses, and allowing a professional to work on your photography/videography.
We've gone over the benefits, and the why's - now, then how much?
The cost of drone photography can vary depending on the type of drone being used, how many images are needed, how many locations, the complexity of shots, the area and its surroundings, and regulation preparation. For a couple of hundred dollars, you might get some simple aerial photos, while a professionally produced video might range from $400-$1200 with higher-end productions costing thousands of dollars extra.
Aerial Videography has become increasingly popular over recent years because not only does it make beautiful photographs/videos but also captures exclusive angles other traditional camera types cannot reach. Let's conclude. To step up your business in terms of marketing, professionalism, technology, and staying current - a drone is a must. The extra investment will be well spent and allow for more buying pressure, content, and relief to your clients that you are serious about your business.